As the jewelry market continues to sparkle in the digital age, retailers face an exciting opportunity: reaching customers worldwide with just a few clicks. Whether you craft handmade treasures, deal in luxury heirlooms, or curate trendy statement pieces, the right online platform can make all the difference. In 2025, e-commerce is projected to evolve with smarter tools, broader audiences, and a growing appetite for unique, sustainable designs. To help you shine in this competitive space, we’ve rounded up the 10 best places to sell jewelry online this year—each offering distinct advantages for retailers like you.
1. Etsy: The Artisan’s Haven
Perfect for handmade and vintage jewelry, Etsy remains a powerhouse with over 96 million active buyers. Its community cherishes craftsmanship, making it ideal for retailers offering one-of-a-kind necklaces or retro brooches. With a modest $0.20 listing fee and a 6.5% transaction cut, it’s affordable to start. In 2025, Etsy’s AI-driven personalization and expanded shipping options ensure your creations reach the right hands—fast.
Pro Tip: Optimize listings with keywords like “handmade turquoise earrings” to tap into Etsy’s internal search and Google rankings.
2. eBay: Auction Power for Premium Pieces
For fine jewelry or vintage finds, eBay’s 147 million buyers offer a vast playground. Its auction format can spark bidding wars for that diamond ring, while the Authenticity Guarantee (for items over $500) builds trust. Fees range from 6.5% to 15%, with up to 250 free listings monthly. In 2025, eBay’s focus on secure, global transactions keeps it a go-to for high-value sales.
Pro Tip: Use detailed photos and provenance details to justify premium pricing.
3. Amazon Handmade: Scale with Prime Perks
If your jewelry line is ready for mass appeal, Amazon Handmade connects you to over 300 million users. Prime shipping draws in buyers, and the $39.99 monthly fee (waived for Handmade) plus a 15% referral cut is worth it for volume sellers. In 2025, expect Amazon to lean harder into sustainable goods—perfect if your pieces boast eco-friendly credentials.
Pro Tip: Streamline production to meet Amazon’s demand for quick fulfillment.
4. Worthy: Luxury Auction Expertise
Specializing in high-end jewelry valued at $1,500+, Worthy simplifies selling diamonds, watches, and gold. Free appraisals, GIA partnerships, and insured shipping take the hassle out of luxury sales, with commissions sliding from 18% to 10% based on value. Rising precious metal prices in 2025 make Worthy a lucrative choice for upscale retailers.
Pro Tip: Highlight certifications to attract serious bidders.
5. The RealReal: Consignment for Designer Gems
For secondhand luxury—like a Cartier bracelet or Tiffany studs—The RealReal offers a curated consignment experience. Experts authenticate and photograph your items, targeting affluent buyers. Commissions can reach 60%, but the hands-off process is a draw. In 2025, the circular fashion boom elevates its appeal.
Pro Tip: Bundle multiple pieces to maximize payouts.
6. Poshmark: Social Selling for Trendsetters
Poshmark’s 80 million users love trendy, affordable jewelry, from chunky chains to pre-loved charms. Its mobile-first platform makes listing a breeze, with a $2.95 fee under $15 or 20% above. In 2025, Gen Z and Millennials will fuel its growth, favoring bold, budget-friendly styles.
Pro Tip: Post daily and engage with followers to boost visibility.
7. Shopify: Your Brand, Your Rules
For retailers building a jewelry empire, Shopify offers unmatched control. Create a branded store, integrate with social platforms, and manage everything for $39/month plus transaction fees (2.9% + $0.30). In 2025, Shopify’s AI analytics and customization tools empower independent sellers to stand out.
Pro Tip: Invest in a sleek theme and SEO to drive organic traffic.
8. Instagram Shop: Visual Sales Magic
With over 1 billion users, Instagram Shop turns stunning jewelry photos into instant sales. In-app checkout (5% fee or $0.40 minimum) and Reels keep it simple. In 2025, augmented reality “try-on” features will dazzle younger buyers, making it a must for visually striking collections.
Pro Tip: Partner with micro-influencers to amplify reach.
9. Facebook Marketplace: Local and Beyond
Free to list and reaching 1 billion monthly users, Facebook Marketplace excels for quick local sales or budget jewelry. Add shipping for a 5% fee, and Meta’s AI ad targeting in 2025 ensures your pieces pop up in the right feeds.
Pro Tip: Use clear, bright images to compete in a crowded market.
10. Vestiaire Collective: Sustainable Luxury
This European platform thrives on pre-loved high-end jewelry with a sustainable twist. Authentication and logistics are covered, with a flat 10% commission. In 2025, eco-conscious shoppers will flock here, rewarding retailers with green credentials.
Pro Tip: Emphasize sustainability in your listings to win over buyers.
Shining Bright in 2025
The jewelry market in 2025 is all about connection—whether through storytelling on Etsy, luxury auctions on Worthy, or social buzz on Instagram. To succeed, focus on crisp photography (zoom in on those gem details!), lean into trends like lab-grown stones or personalization, and build trust with clear policies. Each platform here caters to a unique niche, so pick one—or a mix—that aligns with your inventory and vision.
Ready to turn your jewelry into profit? The online world is waiting—and with these 10 platforms, your retail sparkle will be impossible to miss.