Jewelry has long been a symbol of elegance, personal expression, and timeless beauty in the United States. From dazzling diamonds to minimalist designs, the country is home to some of the world’s most iconic and innovative jewelry brands. Whether you’re shopping for a special occasion or simply looking to elevate your everyday style, these brands offer exceptional craftsmanship, quality, and creativity. Here’s a look at the top 10 jewelry brands in the US that have captured hearts and adorned countless collections as of March 19, 2025.
1. Tiffany & Co.
No list of top jewelry brands would be complete without Tiffany & Co. Founded in 1837 in New York City, this luxury icon is synonymous with sophistication and romance. Known for its signature robin’s-egg-blue boxes and timeless engagement rings—like the legendary Tiffany Setting—this brand has set the standard for American luxury jewelry. From diamond necklaces to elegant bracelets, Tiffany & Co. continues to blend tradition with innovation, making it a perennial favorite.
2. Cartier
Though originally a French brand, Cartier has made an indelible mark in the US since opening its first American boutique in 1909. Famous for its bold designs and impeccable craftsmanship, Cartier’s collections—like the Love bracelet and Trinity ring—have become status symbols. With a reputation for using the finest materials and creating pieces that exude both power and grace, Cartier remains a top choice for jewelry lovers across the nation.
3. David Yurman
David Yurman redefined American jewelry with his signature cable motif, introduced in the 1980s. Based in New York, this brand combines sculptural artistry with wearable luxury. From statement necklaces featuring vibrant gemstones to sleek bracelets and rings, David Yurman’s designs appeal to those who value individuality and modern elegance. It’s a staple for both everyday wear and special occasions.
4. Harry Winston
Known as the “King of Diamonds,” Harry Winston has been a pillar of high-end jewelry since its founding in 1932. Based in New York, the brand is celebrated for its extraordinary diamonds and red-carpet-worthy pieces. Harry Winston’s commitment to sourcing the world’s finest gems and crafting them into breathtaking designs has made it a favorite among celebrities and collectors alike.
5. Blue Nile
For those seeking quality jewelry at accessible prices, Blue Nile has revolutionized the industry. Launched in 1999 as an online retailer, this Seattle-based brand specializes in diamonds and engagement rings, offering customization options and transparency in sourcing. Blue Nile’s direct-to-consumer model ensures exceptional value without compromising on craftsmanship, making it a go-to for modern shoppers.
6. James Allen
Another trailblazer in the online jewelry space, James Allen has gained a loyal following since its inception in 2006. Based in New York, the brand is renowned for its vast selection of engagement rings and loose diamonds, showcased through cutting-edge 360-degree imaging technology. James Allen combines affordability with personalization, appealing to tech-savvy buyers who want a hands-on shopping experience.
7. Brilliant Earth
Sustainability meets style with Brilliant Earth, a San Francisco-based brand founded in 2005. Committed to ethical sourcing, the company uses conflict-free diamonds and recycled metals to create stunning pieces. From delicate stackable rings to show-stopping necklaces, Brilliant Earth attracts eco-conscious consumers who refuse to sacrifice beauty for their values.
8. Mejuri
Mejuri has quickly risen to prominence since its launch in 2015, offering fine jewelry designed for everyday wear. Based in the US with a direct-to-consumer approach, this brand skips traditional markups to deliver high-quality gold, diamonds, and gemstones at fair prices. Mejuri’s minimalist yet chic designs—like their dainty hoops and layered necklaces—resonate with a younger, fashion-forward crowd.
9. Pandora
Pandora brings affordable luxury to the masses with its customizable charm bracelets and versatile collections. Founded in Denmark in 1982, the brand has established a strong presence in the US, with stores nationwide. Pandora’s playful yet elegant pieces, crafted from sterling silver and 14k gold, allow wearers to tell their own stories through jewelry, making it a beloved household name.
10. Ana Luisa
Rounding out the list is Ana Luisa, a New York-based brand launched in 2018 that champions sustainability and accessibility. Known for its chic, modern designs, Ana Luisa uses eco-friendly materials like recycled gold and lab-grown diamonds. From bold statement earrings to sleek rings, the brand offers affordable luxury with a conscience, appealing to those who value both style and substance.
Final Thoughts
The US jewelry scene is as diverse as it is dazzling, offering something for every taste and budget. Whether you’re drawn to the heritage of Tiffany & Co., the ethical ethos of Brilliant Earth, or the affordability of Pandora, these top 10 brands showcase the best in craftsmanship, innovation, and design. As you explore your next jewelry purchase, consider what matters most to you—be it luxury, sustainability, or personal expression—and let these iconic names guide your choice. Happy shopping!